Hi, that's me

👋🏻 Hi, my name is Luděk. I’ve been building & shipping digital products for 16 years. I live in Prague, Czech Republic.

Problem solving with users & business in mind. Design, not art.

Anything from getting to know an abstract, complex problem to delivering an easy-to-use product or feature. The bigger the challenge, the better. You know the drill, right?

I’ve found my "purpose" in leading designers, making them happy, yet productive, creating a safe space for them and helping them grow their skills.

💖 my wife, our 🐶 Hugo, oat milk flat white, 🎬 & 🎮

My work experience is not about flashy visuals, it's rather a short novel. Not a boring one, hopefully.

Joined Socialbakers right after its first seed of investment ($1M), having around 30 employees, exactly zero designers & one product (an analytical tool for social media).

I went through all ups & downs of transforming a startup into a mature company with 600+ employees and $55M+ ARR. The overall user experience of our SaaS platform - Socialbakers Suite - is often the reason clients choose us over competition and stay with us.

I've hired every single member of my team (22+): an awesome multi-disciplinary product, branding, visual & motion designers combined with UX researchers and UX writer🙂

Some of the highlights and events we established, built & designed over the years ...
  • Built many new products, sunset some and then built another ones
  • Eventually merged all of our products into a unified platform
  • Redesigned products and website(s) and microsites and whatnot
  • Designed mobile apps that were never made (good strategy, bad execution of that strategy)
  • Rebranded the whole company (once) and updated the logo (many times)
  • Designed & rebranded many events
  • Had more than 1000 projects & prototypes in InVision before jumping into Figma
  • Made dozens of videos and visuals and ads, ... (stil love this one)
  • Switched from Adobe to Sketch to Figma (40+ editors, 150+ viewers)
  • Maintained many UI kits and then kicked off a huge design system(2016)
  • ... the list could go forever
... and few thoughts about my approach to leading & building a design team
  • I've always preffered clever & passionate "juniors" from seniors (one of my best designers came from a Ministry of Education 🤓) ...
  • ... but I also hate generalization: every single person is special!
  • Everyone evolves - visual designers moving to full-time motion, UX to UI, etc.
  • Totally diverse team in their approach to design - it creates a wonderful dynamic
    (I hate how some "leaders" want to have a bunch of "slaves" who just do what they tell them)
  • Always encouraged designers to do side-projects as it helps to chill out a bit (product design can be quite exhausting)
  • Design reviews, design studios, design sprints, design syncs with devs/PM's, ...
  • Sharing (almost oversharing) + feedback gathering & receiving
  • Data, data, data & business goals
  • Soft-skills don't exist anymore: every designer should be able to not be an ass*ole

Check our Dribbble (probably just 1% of our work😂) or just visit our website, browse our social, try our product, ...

Actijoy home screen

Actijoy is a smart system of a tracker & wifi bowls for dogs and apps for their owners.

I am always trying to “stay in the game” (constantly learning etc.) so when my friends approached me to help them with the design of a smart hardware/software for dogs and their owners, I went in. And I still like it: Hugo is wearing the tracker everyday. Do you have a spare few $millions to help?:)

I designed an iOS/Android app, website, desktop app, brand, emails, product, packaging, you name it.

This was my only side-project since joining Socialbakers: I am always focusing 200% on my work and then try to spend as much of my free time with family.

A website builder, that still exists! Our mission was to enable everyone to make a website (we had users aged 12 to 90). More than 5 000 000 users created their website using eStrá
150 000+ active real users were using our service every month. Ease-of-use, usability, and friendly support were our essential traits. 14 years ago🙂

eStrá was for 3 years in TOP 10 of Czech's MRU ranking with 2M+ real visitors/month to websites created by our users and customers.

I was the first fulltime employee🙂 We started as a team of 3: a founder, a developer, and me.

We grew to around 15 employees and a nice recurring income with a great retention (95% of our paying customers renewed every year) but sold it to a pretty clueless corporation that fuc*ed it up (lesson learned).

My role was to lead the project product-wise. What it meant 14 years ago?:)
  • telling developers what to do
  • improving the application
  • bringing more new users (constantly playing with heatmaps, usage statistics, testing, ...)
  • finding a compromise between our business needs and needs of our users
  • designed & coded the application and the portal on my own (and redesigned it twice)
  • responsible for all our design templates (100+):
    • finding and hiring designers/coders
    • reviewing their work
    • and then implementing those templates into the system

Face It was a small design studio that I co-founded with my good friend Tomáš.

We were focused on webdesign, print & identity. We did dozens of crazy websites that probably don’t exist anymore. Love those days.

I was mostly responsible for iA, wireframes, and CSS/HTML/JS/Flash.

My journey to do webdesign for living started in 2003.

I was working for one big agency as a webmaster and with many smaller ones, ocasionally doing some branding, etc

If you remember those years you know that there were almost no super cool buzzword job titles like now. I just did everything.